Hello, I'm a TOYIST.

AND I AM NOT ALONE. we are all over the world. 

INDIVIDUALISM KILLS THE ISM 

Toyists like to be judged upon originality and authenticity of their work and also on the range of thought on which it underlies. All this is universal and ageless with no room for short-lived glory of the loner. It can be compared with true love for a sports team: together they score!

Whilst searching within the boundaries of art history in which the work and range of thought of the toyists can be placed, references to Pop Art, that - after it came from America - conquered the world in the sixties and also to New Image Painting, Keith Haring and Graffiti, that ushered in the post-modern era in the eighties and nineties, are inevitable. Viewed in this light it is remarkable that the toyists deliberately distanced themselves from all movements that had determined what modern art looked like since the latest millennium. But within the list of names of groups to which they did not want to belong to, they always left the graffiti movement out. That is no surprise really. The spiritual relationship with leading representatives of that movement is quite big. Also the intentional choice for anonymity, de-individualisation, preferring a guerilla approach, having a predilection for staging at public spaces and an anti-establishment mentality, connects the toyists with graffiti artists. Less remarkable are the resemblances in visual language and handwriting.

The work of the toyists excels in being multifarious and having chameleon-like properties. The biggest difference with graffiti though concerns the lead time. Whilst graffiti and Haring are ephemeral, the work of Toyists is long-lasting and durable. The sell-by date of this movement is far from view. In fact: the Toyists are in the middle of society more than ever. This movement presents itself with new élan, and with various projects it emphasises that a fertile breeding ground exists which can be used for spreading her ideas and range of thought.

What once was the independent autograph for graffiti artists, is what the puppets became for the Toyists. Whilst their graffiti colleagues chose for trains and metro stations, the Toyists use a spherical gas storage container or hotel room to carry out their ideas. With that they comply with the conditions that a new, authentic and autonomous movement needs. Behind the masks, with which they protect their identity from the outside world, people are hidden who are capable to removing themselves. They act like that, knowing that this is the best way to put the greater whole on display as clearly as possible. Identification is directly from the images, not from the creators.